Having a functional, optimized website is essential to grow your interior design business.
A well-designed website will make you look professional, credible and trustworthy and your peers and clients. Social media is great to showcase your portfolio and design style, but you'll still want a website that is owned solely by you and it won't be affected by algorithms or a platform shutting down.
A portfolio is a non-negotiable as an interior designer. Potential clients will want to see your design work and style to make sure it matches their own. If you don't have photos of completed projects yet, I highly recommend investing in realistic 3D rendering until you have photos of finished projects; this will help your clients understand your style and the level of design work you can achieve. A website with a beautiful portfolio helps you look more credible and excite the client about the potential of working together with you!
A Blog & Email Newsletter
A blog and newsletter are both one of the best ways to market your business and capture more leads. It will help you rank higher with SEO, and in turn bring in more quality leads to your business. The best way to increase your SEO is to update your website on a regular basis; therefore, by adding articles on a regular basis, you improve your SEO rankings.
You can also share your expertise and knowledge to your readers. There is no better way to gain a customers trust than by showcasing your knowledge!
It is important that your branding is consistent and clear throughout your website and other social media channels. When potential clients visit your website, your branding should be recognizable and unforgettable so that whenever they see your content they will immediately remember you and your services. By developing a strong brand identity, you will improve your website and make it more appealing to your target audience.
Whether you offer full service design, consultations, e design, or all of the above, you need to make sure you specify your services to ensure you attract the right clients with the correct budget and style.
Are you ready to take your business to the next level?
If you are looking to have a professional create a stunning, functional, and lead driven website, contact me today!
More into DIY-ing? Take a look at my website templates!